amp branding 2.0
As amp join the Landor Group and become part of the WPP family, I’ve been given a new mission by our stakeholders. They need a fresh image to celebrate this milestone and introduce a new visual identity for this exciting chapter. In collaboration with our stakeholders, we developed a new visual concept that blends the tone and voice of both companies, adding a warm, vibrant touch–create an amp universe.
Usage
While we appreciate the playful and attractive nature of this pattern, I have encountered difficulties in applying it across various platforms. Therefore, I need to explore alternative methods of utilizing colors and shapes.
Implementation
Incorporate the pattern and shape concept into the design of the presentation deck, social media accounts, and marketing materials, keeping in mind that the latter is still under development at amp.
Iconography
As a transparent and cosmopolitan company, amp's design should embody these values. To achieve this, I propose incorporating the corporate color scheme and conceptual framework into the creation of the "Touch Points" icons that represent all aspects of the company's operations and appeal to the target audience's characteristics.
