Agency : amp sound branding, Munich
My role: Art direction / Motion Graphics Designer
Publish: April 2023
Channels: Corporate channels (Website & Social Media)
The aim is to spark curiosity, interest, and a desire to learn more about amp, while also demonstrating its competitive value and diverse culture.
We decided to use motion graphics instead of traditional methods to showcase our company, with the aim of creating graphics that would resonate with our audience and help them feel connected.
As part of this strategy, I chose to base the art direction on our branding elements, which feature geometric shapes. I found that a circle and a dot were ideal characters to represent amp, as they corresponded with our logo and could effectively convey complex concepts through simple illustrations.