Agency : amp sound branding, Munich
My role: Art direction / Motion Graphics Designer 

Publish: April 2023

Channels: Corporate channel​s (Website & Social Media)

The aim is to spark curiosity, interest, and a desire to learn more about amp, while also demonstrating its competitive value and diverse culture.

​

We decided to use motion graphics instead of traditional methods to showcase our company, with the aim of creating graphics that would resonate with our audience and help them feel connected. 

​

As part of this strategy, I chose to base the art direction on our branding elements, which feature geometric shapes. I found that a circle and a dot were ideal characters to represent amp, as they corresponded with our logo and could effectively convey complex concepts through simple illustrations.