The vibe is real
Mylivn is a European social lifestyle app based in Munich, Germany. Their mission is to revolutionize social media and to give the power and the design freedom over content back to users. Mylivn aimed to be the first European social lifestyle app that offers a comprehensive network services, including communication, shopping, mobility, and payment. They have become one of the fastest growing social networks in Europe. To disseminate this inspiring, authentic, all-in-one super app, we created a series of performance campaign for Q1 2021.
In order to raise brand awareness and to grow the community, the campaign targeted on both young content creators and content readers. They are fashionable, stylish, appealing, and inspirational. The campaign strategy was to enhance the creativity and the real connections in Mylivn app. Our key vision presented human characters passing through a phone frame to echo the real experience from the real life.
Agency : Mylivn, Munich
My role: Art direction
Copy: Mylivn marketing team
Publish: Jan 2021
Channels: Google, FB & Instagram
Countries: FR, IT, ES, PT, UK