Advertising & Marketing
To broaden Sarbach's international market, I designed posters to improve brand awareness to their current target audience – Asian tourists, as Sarbach's office is at the center of Leukerbad, the tourism city famous for its hot spring. The poster aimed to visualize the strong friendship between Switzerland (Sarbach group) and the Asian clients. Therefore, the hero image displays two auspicious animals – Chinese dragon and Swiss cow, side by side, like yin and yang, interconnected to each other. In addition, the illustration corresponds to both cultures and the color scheme builds a festival vibe.
The European Magazine: Single Page Ad
Every season, Sarbach launched an ad in the European magazine to advertise their business for international audience, especially wealthy seniors. This year, they wanted to refurbish their style while showcasing the information and property photos. To that end, I utilized the appealing Swiss landscape and exciting outdoor activities as the key vision to demonstrate the typical living environment in Switzerland. The lines and types together built a geometric form, catchy and distinguished from other ads.
Digital Advertisement
Social media assets are essential for Sarbach's online marketing strategies, including a range of engaging ads such as video and banner ads grabbing attention and conveying messages that stand out from competitors, while also appealing to an international audience.