Motion.
Sonic Hub 2.0
May 2025
The new Sonic Hub tool is an all-in-one AI audio platform. Unlike previous versions, allows you to use customizable modules tailored to your needs, eliminating the need to navigate multiple separate platforms. To promote the launch of this new platform, I collaborated with the tool's stakeholders and created simple illustrations to effectively convey complex concepts in an easily way.
Company Profile Video
Publish: April 2023
The aim is to spark curiosity, interest, and a desire to learn more about amp, while also demonstrating its competitive value and diverse culture.
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We decided to use motion graphics instead of traditional methods to showcase our company, with the aim of creating graphics that would resonate with our audience and help them feel connected.
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As part of this strategy, I chose to base the art direction on our branding elements, which feature geometric shapes. I found that a circle and a dot were ideal characters to represent amp, as they corresponded with our logo and could effectively convey complex concepts through simple illustrations.
Tool Promotional Video
Publish: June 2023
Working with the video editor to mark the unveiling of the Sonic Hub tool, we have opted to introduce this remarkable tool through a captivating video imbued with the essence of music and rhythm. The narrative commences with the activation of a play button, setting in motion a mesmerizing spectacle of sound waves and wave characters, seamlessly drawing the audience into the heart of the content.