Motion.
Company Profile Video
Publish: April 2023
The aim is to spark curiosity, interest, and a desire to learn more about amp, while also demonstrating its competitive value and diverse culture.
​
We decided to use motion graphics instead of traditional methods to showcase our company, with the aim of creating graphics that would resonate with our audience and help them feel connected.
​
As part of this strategy, I chose to base the art direction on our branding elements, which feature geometric shapes. I found that a circle and a dot were ideal characters to represent amp, as they corresponded with our logo and could effectively convey complex concepts through simple illustrations.
Tool Promotional Video
Publish: June 2023
Working with the video editor to mark the unveiling of the Sonic Hub tool, we have opted to introduce this remarkable tool through a captivating video imbued with the essence of music and rhythm. The narrative commences with the activation of a play button, setting in motion a mesmerizing spectacle of sound waves and wave characters, seamlessly drawing the audience into the heart of the content.