Branding 2.0
amp has been acquired by Landor, a member of the WPP group. Meanwhile, Landor has undergone its own rebranding. To align with Landor’s renewed brand spirit—while preserving amp’s unique personality—our stakeholders and I developed a new visual identity: amp’s Universe 2.0.
The key visuals exude a cosmic elegance, with a blend of soft gradients, deep blues, warm pinks, and flowing shapes that feel both infinite and intentional. This aesthetic suggests a brand that values depth, wonder, and the balance between emotion and intelligence.
Brand Attributes:
1. Artist’s mysteries yet Clear
2. Optimistic & Soothing
3. Bold but Gentle
4. Forward-Thinking & Artistic
The “universe” theme hints at innovation, creativity, and a forward-looking mindset—like a brand that’s on the edge of what's next.
There’s a digital-art-meets-astral-vibe here, suggesting an identity that’s tech-savvy, conceptual, and emotionally resonant.
A story...
A journey from the inner artist’s world to a shared universe of possibilities.
In balance between logic (blue) & feeling (pink), we step into amp’s Universe 2.0—a space where creativity orbits purpose, and every idea has gravity.
