Zubisoft

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Zubisoft is funded by Prof. Zuberbuhler, an eye surgeon who created an innovative tool to improve eye surgery process and to manage patient's data. I was commissioned to design the navigation icons for their surgery outcome analysis software, IBRA. Since the target users are clinic employees and patients, the challenge of this icon design was to visualize each event in the treatment process while keeping them intuitive.

Agency: Zubisoft, Switzerland
My role: Graphic Designer

Sketching

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Imagine various kinds of patient icons that make users feel friendly and intuitive.

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EPR icon development:
To illustrate patients and surgical activities.

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Cases and standard reposting icon development:

To represent documents and patient's records.

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Laser charts and IOL charts icon development:

To visualize laser performance and outcome.

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INSIGHT Logo

INSIGHT offers quality outcome dashboards for laser eye surgery providers who want to understand, improve, and monitor key clinical measures for their patient treatments. I had a great experience in designing the identity of INSIGHT. The logo consists of two elements: A word mark and an icon. The icon expresses the quality outcome of laser eye surgeries by combining three elements: precision, foresight, and comprehensiveness.

Sketching

To explore variations of optical data based form which shows optimistic vibe and is data science alike. Still, it should be connected to the software interface and the color tone.

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Logos Animation

Storyboarding

The four dots of IBRA represent four software products of Zubisoft. They also illustrate a data-oriented, collaborative form. Therefore, we decided to highlight these four dots in a 5s entry motion. I sketched down different kinds of movement.

Experiment

This set of motion graphics show that we should simplify the motion and concentrate on the four dots. We also decided to shorten the animation time to 3s.

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Final result
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