Connecting You to People and Places You Love
Mylivn is a smart social network with a unique channel system and an interactive map, which set it apart from other social apps. While many platforms circulate the internet, we know Gen Zs demand more authenticity, worldwide views, and care more about their connections with the local communities. Therefore, we visualize this connection on our powerful interactive map - This is the main goal for the Q3 campaign.
The campaign comprises three video ads, publish at different periods, to demonstrate the look and feel of the app interface.
Agency : Mylivn, Munich
My role: Art direction / Video
Publish: June- September 2021
Channels: Google, FB/IG
Countries: ES, IT, US, South America
There are three videos launched on Facebook/Instagram in targeted countries. The first video campaign– Connecting with people and places you love, spotlights Stories and Map of Mylivn App features. Give our audience an overview about the App.
Second campaign– Connecting with places you love, focus on Mylivn's interactive map that folks can discover new places by posts and stories from the community. Plus, allow people to feel more connected to the place you love.
Third campaign–Leaver your footprint around the world, once again this video heightens the power by using the interactive map. Folks can explore events happening around them or across the world. They can follow other people's footprints or leave their own footprints that share with community.
Each is through storytelling to create emotions, values, and ideas that can offer our audience.
Connecting with people and places you love
Connecting with places you love (Italian)
Leaver your footprint around the world (Spanish)
We also want to develop a series of billboards to be placed ideally in different cities. The ads, look like Mylivn app interface, show map pins of popular spots such as events or restaurants that people search of the city.