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Visual Identity

Sarbach provides property buying and selling as well as individual affairs advices and business consulting. While Sarbach diversified their business, their core value is to bring the concept of Swiss pure-living and quality-life to their customers. Therefore, I first redesigned the logo of Sarbach real estate that combines the core value and their professional service. Following the same design principle, I developed the logo for luxury goods and consulting services, and created a logo for Sarbach group. The audience should be able to easily connect each logo to the corresponding service.


The group logo consists of three leaves and a globe, symbolizing nature and global vision.

The logos for each division are inherited from the elements in the group logo. Instead of leaves sit on the globe, a house, a diamond (luxury goods), and two people are used as the symbol to represent each division's business category.

Business cards

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