Zubisoft

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Zubisoft is funded by Prof. Zuberbuhler, an eye surgeon who created an innovative tool to improve eye surgery process and to manage patient's data. I was commissioned to design the navigation icons for their surgery outcome analysis software, IBRA. Since the target users are clinic employees and patients, the challenge of this icon design was to visualize each event in the treatment process while keeping them intuitive.

Agency: Zubisoft, Switzerland
My role: Graphic Designer

Icons

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INSIGHT Logo

INSIGHT offers quality outcome dashboards for laser eye surgery providers who want to understand, improve, and monitor key clinical measures for their patient treatments. I had a great experience in designing the identity of INSIGHT. The logo consists of two elements: A word mark and an icon. The icon expresses the quality outcome of laser eye surgeries by combining three elements: precision, foresight, and comprehensiveness.

Design Variations

To explore variations of optical data based form which shows optimistic vibe and is data science alike. Still, it should be connected to the software interface and the color tone.

insight_logo.jpg

Final result

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Logos Animation

The four dots of IBRA represent four software products of Zubisoft. They also illustrate a data-oriented, collaborative form. Therefore, we decided to highlight these four dots in a 5s entry motion. I sketched down different kinds of movement.

Experiment

This set of motion graphics show that we should simplify the motion and concentrate on the four dots. We also decided to shorten the animation time to 3s.

ibra_logo-animation01.gif
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Final result

ibra-logo-intro.gif