amp Branding 1.0
As part of my responsibilities, I aim to establish a distinctive and easily identifiable visual identity for amp. To achieve this goal, I devised an amp pattern that ensures a cohesive and uniform appearance across various channels, such as presentation decks, social media platforms, websites, marketing collateral and publications.
amp pattern creation inspires from the amp brand tonality.
1. Warm
2. Rational Irrational
3. Inspiring
4. Confident
5. Aesthetic
Sonic Inspired Flowing Pattern
The pattern plays a central role in the whole brand visual. It’s also a design element to personalize layout or imagery. These elements consist of geometrical shapes, priority based on the circle, and rectangle to demonstrate musical melody and build a playful vibe. Therefore, the pattern should always look dynamic/ fluid. The pattern is a custom-drawn artwork; those graphic elements can expand to different combinations.
The website embraces a playful vibe. In the process, we decided to experiment with various modules to enable easy replacement of sections while maintaining consistency.
